Custom Arts for Prime Texas

We were brought on by Amazon Prime Video to do custom arts for their Prime Texas exhibit and showcase at SXSW 2023. On a very short timeline, we were able to confirm 15 artists to spend around 25 hours over the course of the we weekend doing live jacket doodles and ink "tattoos." 

 

The artists worked quickly but precisely to move through lines that were 50 people long throughout the whole day. At the end, we had decorated over 2000 denim jackets and 3000 bodies!